Introduction
SongEe is an Art Director and Graphic Designer working across fine jewellery, luxury fashion, editorial and interactive digital experiences. Her practice spans image-making, visual systems and graphic design, from brand campaigns and lookbooks to self-initiated web projects.
She previously worked as a Graphic Designer at Jessica McCormack and as a Junior Art Director at Stella McCartney, leading and supporting visual direction and graphic design across campaigns, lookbooks, e-commerce and social content. Her agency experience through Sara Hemming Studio includes work for AnOther Magazine, Alberta Ferretti, Joseph and David Beckham Eyewear.
She previously worked as a Graphic Designer at Jessica McCormack and as a Junior Art Director at Stella McCartney, leading and supporting visual direction and graphic design across campaigns, lookbooks, e-commerce and social content. Her agency experience through Sara Hemming Studio includes work for AnOther Magazine, Alberta Ferretti, Joseph and David Beckham Eyewear.
Current Practice
Independent Creative Practice
Seoul / London | Mar 2026–Present
∙ Developing a self-initiated photobook that brings together photographs taken during extended international travel, found imagery and material from a personal archive, shaping the work through visual research, editing, sequencing and publication design
∙ Conceptualised, designed and built self-initiated interactive web prototypes, translating narrative and colour research into systems of motion, scale and spatial interaction
Seoul / London | Mar 2026–Present
∙ Developing a self-initiated photobook that brings together photographs taken during extended international travel, found imagery and material from a personal archive, shaping the work through visual research, editing, sequencing and publication design
∙ Conceptualised, designed and built self-initiated interactive web prototypes, translating narrative and colour research into systems of motion, scale and spatial interaction
Experience
Graphic Designer
Jessica McCormack, London | Sep 2024–Mar 2026
Led and delivered selected creative projects across collection launches and wider brand initiatives, spanning lookbooks, e-commerce, social, PR, retail, events, packaging and private-client communications. Took projects from visual research and editorial concept development through image-making, art direction, production, post-production and final delivery, maintaining coherent visual storytelling and brand consistency across formats, markets and touchpoints.
Junior Art Director
Stella McCartney, London | Jul 2023–Jun 2024
Led and supported the end-to-end development and delivery of creative direction across global campaigns, e-commerce imagery and social content, spanning visual research, concept development, shoot planning, on-set art direction, post-production and international asset delivery while managing parallel workstreams across channels.
Assistant Art Director
Sara Hemming Studio, London | Jul 2022–Jun 2023
Supported art direction and delivered editorial design and digital assets for clients including a magazine (AnOther Magazine), luxury fashion brands (Alberta Ferretti and Joseph) and an accessories brand (Eyewear by David Beckham).
Student Lead Designer
Central Saint Martins, London | May 2021–Jul 2022
Led art direction, editorial design and digital communications for Unknown Quantities Journal, a student-led publication at Central Saint Martins. Developed the visual concept, editorial layouts and supporting graphics for Finitudes (2021), delivering the project across print and digital formats. Commissioned and coordinated contributions from artists and writers, and designed promotional assets for the journal’s digital channels and launch event. View project ↗
Graphic Design Intern
Essential Homme Magazine, New York | Jun 2017–Jul 2017
Jessica McCormack, London | Sep 2024–Mar 2026
Led and delivered selected creative projects across collection launches and wider brand initiatives, spanning lookbooks, e-commerce, social, PR, retail, events, packaging and private-client communications. Took projects from visual research and editorial concept development through image-making, art direction, production, post-production and final delivery, maintaining coherent visual storytelling and brand consistency across formats, markets and touchpoints.
Junior Art Director
Stella McCartney, London | Jul 2023–Jun 2024
Led and supported the end-to-end development and delivery of creative direction across global campaigns, e-commerce imagery and social content, spanning visual research, concept development, shoot planning, on-set art direction, post-production and international asset delivery while managing parallel workstreams across channels.
Assistant Art Director
Sara Hemming Studio, London | Jul 2022–Jun 2023
Supported art direction and delivered editorial design and digital assets for clients including a magazine (AnOther Magazine), luxury fashion brands (Alberta Ferretti and Joseph) and an accessories brand (Eyewear by David Beckham).
Student Lead Designer
Central Saint Martins, London | May 2021–Jul 2022
Led art direction, editorial design and digital communications for Unknown Quantities Journal, a student-led publication at Central Saint Martins. Developed the visual concept, editorial layouts and supporting graphics for Finitudes (2021), delivering the project across print and digital formats. Commissioned and coordinated contributions from artists and writers, and designed promotional assets for the journal’s digital channels and launch event. View project ↗
Graphic Design Intern
Essential Homme Magazine, New York | Jun 2017–Jul 2017
Education
Central Saint Martins, University of the Arts London
MA Graphic Communication Design
∙ Awarded a merit-based scholarship upon admission
Royal Academy of Art (KABK), The Netherlands
BA Graphic Design
∙ Completed the first year before relocating to London to pursue an MA at Central Saint Martins
Jeonbuk National University, South Korea
BA English Language and Literature
∙ Dean’s List — Academic Achievement Award
∙ Academic Excellence Scholarships
∙ Double major in English Language and Literature and English Education; minor in Psychology
MA Graphic Communication Design
∙ Awarded a merit-based scholarship upon admission
Royal Academy of Art (KABK), The Netherlands
BA Graphic Design
∙ Completed the first year before relocating to London to pursue an MA at Central Saint Martins
Jeonbuk National University, South Korea
BA English Language and Literature
∙ Dean’s List — Academic Achievement Award
∙ Academic Excellence Scholarships
∙ Double major in English Language and Literature and English Education; minor in Psychology