She is an art director and designer working between Seoul and London, currently developing an independent practice across fashion imagery, e-commerce storytelling, AI-assisted visual research, and responsive digital experiences. Previously, as a Designer at Jessica McCormack, she worked across visual storytelling and design for campaigns, print, digital, and social platforms.
Previously at Stella McCartney, she led and supported art direction and graphic design across key campaigns—Women, runway, adidas, swim, lingerie, eyewear, and kids.
Her agency background includes work with AnOther Magazine, Alberta Ferretti, Joseph, and David Beckham Eyewear, spanning editorial and luxury fashion.